QUESTION 37 What is it known as when a customer contacts customer service for any reason? O Outbound telemarketing Inbound telemarketing Customer relationship management None of the choices are correct QUESTION 38 What is it known as when direct marketing is combined with social media? O Socially directed marketing O Direct mail marketing Social media marketing Both a and b are correct QUESTION 39 What does direct mail work great as? O "An announcement, teaser or curiosity devise" A one way monologue A primary media and brand equity building devise O All of the choices are correct QUESTION 40 What is the copy placed on the outer envelope of a direct mail package known as? Teaser copy O An invitation A headline All of the choices are correct