Question 38 Selective exposure refers to a. admitting only certain inputs into consciousness. b. targeting only certain parts of the total market. A c. the process of selecting, organizing, and interpreting information inputs to produce meaning, d. the circumstances or conditions that exist when a consumer is making a purchase decision. e. remembering inputs that support personal feelings and beliefs and forgetting those that do not Question 37 Hereditary characteristics combined with personal experiences that together make an individual unique form one O a. lifestyle. b. self-concept c. attitudes d. personality. e. role. Question 34 Children often achieve by observing parents and older siblings in purchase situations and then through their own purchase experiences a. role identification b. attitude formation OC. consumer socialization d. social class e. personality Question 33 Joann and Rachel are searching for an apartment. They will most likely engage in which one of the following forms of decision making? a. Intensive response behavior b. Impulse buying C. Routinized response behavior Od. Extended decision making e. Limited decision making Question 32 2 points Retail chains try to design their store environments and layouts so as to make shopping as enjoyable and easy as possible and thereby encourage consumers to linger and make purchases. This most relates to a. buyer's mood b. social surroundings O product involvement level d. purchase reason e physical surroundings Question 29 Thoughts about who is around when the product is purchased relate to which of the following situational influences? O a. Buyer's mood and condition b. Social surroundings Oc. Physical surroundings d. Reason for purchase Oe. Time perspective Question 26 Which of the following is NOT an example of a producer market member? a. Buyers of services used for their operations of their organizations b. Buyers of semifinished items used to make other products c. Buyers of finished products that intend to resell them for a profit d. Buyers of finished items used to make other products O e. Buyers of raw materials Question 25 Marketing to businesses employs all the same concepts as marketing to consumers except a. understanding buying behavior. O b. meeting the needs of customers. O c. buying methods. O d. developing effective marketing mixes. Oe. defining target markets