QUESTION 39

1. Which is a factor affecting reference group influence?

   		Product conspicuousness
   		Groups power and expertise
   		Relevant information and experience
   		All of the above

2 points

QUESTION 40

1. Which is NOT a characteristic of effective social media campaign?

   		Data gathered from social media like the companys Facebook pages should be used to develop new niches for their products.
   		Social media campaigns must be planned together with advertising in traditional media.
   		Employees should take part in social media promotion but compliance guidelines for communications must be set and monitored.
   		Several social media platforms must not be used simultaneously.

2 points

QUESTION 41

1. According to family members roles, _________________ are family members who provide information to other members about a product or service.

   		Deciders
   		Maintainers
   		Gatekeepers
   		Influencers

2 points

QUESTION 42

1. ____________________ refers to sending promotional messages to consumers cell phones and other devices that people carry while on the go.

   		Mobile advertising
   		Ambient advertising
   		Mass advertising
   		Captive advertising