Question: Question 4 0 0 . 7 5 pts A standardized marketing program involves adopting the strategy that best fits a given target market changing only
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pts
A standardized marketing program involves
adopting the strategy that best fits a given target market
changing only the communication message to suit the different target markets
changing the features of the product to accommodate the host country
adjusting the product to suit market preferences
using the same products and communication programs in every country
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