QUESTION $40$

When categorizing risk in new$-$product development, the highest level of risk occurs when inadequate supply of materials delays production. competitors copy products and sell them at a lower price. the product fails to generate sales. supplier cost savings are not achieved. the product takes sales away from existing products.

QUESTION $41$

When designing a research study, what two things do marketing researchers hope their measures exhibit? variety and subjectivity objectivity and simplicity quantity and quality reliability and validity social and ethical values

QUESTION $42$

When it comes to marketing for nonprofit organizations, what obstacle must marketers overcome?

They must emphasize the services provided to donors in a ifique way in order to secure donations.

They must figure out a way to eliminate individual donations and instead secure more federal funds.

They must convince donors to support the mission of the organization without receiving any direct benefit.

They must create a tangible product that donors will want to have.

QUESTION $43$

Which product category makes up the smallest percentage of new products but carries the most potential $($and risk$)$ for the company introducing them? new$-$category entries

repositioned products

new$-$to$-$the$-$market products

product$-$line extensions

revamped products