question #$4-118$

Ethics is important by itself, but is not an essential aspect of Conscious Marketing

Multiple Choice

Yes, this statement is correct

No$,$ this statement is not correct

question #$6-88$

A consumer looking at the Segway thought: $"$It looks like fun. It is eco$-$friendly. It would save me a lot of time walking." $($Three positives$).$

$"$On the other hand, it costs $$5000!"($ One negative$).$

This consumer decided not to buy the Segway. What kind of decision$-$making model is operating here?

Multiple Choice

Compensatory

Noncompensatory

Attribute sets

Debit versus credit