Question: Question 4 [ 1 5 Marks ] 4 . 1 Describe business - to - consumer electronic commerce strategies, focusing on 1 ) . direct

Question 4[15 Marks]
4.1 Describe business-to-consumer electronic commerce strategies, focusing on 1). direct online sales, 2). online marketplace, 3). subscription services, 4). personalisation and customisation, and 5). omnichannel retailing. (15)

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