Question 4 (1 point) A direct channel is not preferred when a producer wants to control product flow herself a producer has to deliver small amount of products often to geographically dispersed customers a producer has highly defined customer groups and sells products on long-term contract customers need education on product usages products are delicate so that they needs extra maintaining techniques Question 5 (1 point) A small electronics company has begun production of a small line of high-quality, professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the United States. How should the small electronics company best distribute its new products? Use its established indirect marketing channel. Distribute directly to mass market consumers. Distribute through agents that sell to specialty electronics stores that will feature the new line. Sell directly to specialty electronics stores that will feature the new line. Establish its own chain of electronics retail stores. Question 6 (1 point) The initial step in channel strategies is mapping the channels of a given industry. It calls for analyzing four major forces that drive the evolution of distribution channels in that industry. Which is an example of one of the four forces affecting channel strategy? Barriers to entry in the industry Intensity of competition among suppliers Channel capabilities and costs Availability of substitute products Barriers to exit from the industry