QUESTION 4 1 points Save Answer If the potential negative consequences of buying the wrong product are significant, this typically leads to higher purchase involvement customer dissatisfaction O cognitive dissonance lower need recognition higher decision processing speed QUESTION 5 1 points Save Answer "Dairy products are bad for your health" is an example of a that could influence consumer buying behavior. O valuation O expression O attitude Obelief O reference QUESTION G 1 points Save Answer reference groups, these can still influence our behavior. We may, for Even if we don't belong to or want to be associoated with example, avoid brands that are popular among people in those groups.. lifestyle negative O non aspirational O secondary O primary