Question: Question 4. (12 points) we studied ten different patterns of value creation through recombination capabilities by MNEs in our classes. Briefly explain which one fits
Question 4. (12 points) we studied ten different patterns of value creation through recombination capabilities by MNEs in our classes. Briefly explain which one fits best with AirAsia and why. (Under 250 words)
You need to answer this question using the AirAsia case, and your answers to this question should be based on the combination of following four components leading to a unique pattern of value creation and recombination: (1) what types of FSAs; (2) what types of CSAs; (3) a single versus multiple subsidiaries involved in the value creation; and (4) the role of headquarters in the value creation process.
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