Question 4 (16 marks) "Customer is king'. 'Customers are always right'. These are phrases that we hear all the time, and they are correct! As part of a condition for your promotion, you are tasked to advise the design team on how they can better focus on customers for the design of the new boots product line. In your advice, touch on why customers are important in design of goods and services, how the team can better engage them / focus on them during design of goods and services.