Question: QUESTION 4 ( 2 0 MARKS 4 . 1 Evaluate the role of emerging technologies, such as Artificial Intelligence ( AI ) and AR ,

QUESTION 4(20 MARKS
4.1 Evaluate the role of emerging technologies, such as Artificial Intelligence (AI) and AR, inshaping modern marketing strategies. (10 Marks)
4.2 Propose a new technological solution for IKEA to enhance its customer engagement andjustify your recommendation. (10 Marks)

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