QUESTION $4(20$ Marks$)$

Assume that you are the chief marketing officer for a multinational company that produces athletic footwear. You are

expected to take into account a variety of factors as you develop the channel strategy for your footwear. Using examples,

critically discuss these factors.

QUESTION $5(20$ Marks$)$

Using an organisation of your choice as the basis of your answer, propose a detailed online marketing strategy for one of

their product lines.

QUESTION $6(20$ Marks$)$

Using relevant examples, critically discuss the concept of wholesaling in contemporary times.

QUESTION $7(20$ Marks$)$

Assume that you are a marketing critic concerned with driving positive changes in marketing practices. Critically

discusses your concerns around the practice of marketing. Use relevant examples in your answer.