QUESTION $1$

$(10$ Marks$)$

With reference to the article above, critically discuss the need for EVs in modern times. In addition, discuss how each of

the players in the article have addressed this need.

QUESTION $2$

$(15$ Marks$)$

As a marketing specialist, recommend the marketing strategy that these organisations should employ given the stage of

the product life cycle that their EVs are in$.$

QUESTION $3$

$(15$ Marks$)$

Tesla, Nissan, Chevrolet and BMW are marketed and sold globally. What strategies can these organisations use to

successfully segment the global market for EVs?

Section B Answer ANY THREE $(3)$ questions in Section B

$[60$ MARKS$]$

QUESTION $4$

$(20$ Marks$)$

Assume that you are the chief marketing officer for a multinational company that produces athletic footwear. You are

expected to take into account a variety of factors as you develop the channel strategy for your footwear. Using examples,

critically discuss these factors.

QUESTION $5$

$(20$ Marks$)$

Using an organisation of your choice as the basis of your answer, propose a detailed online marketing strategy for one of

their product lines.

QUESTION $6$

$(20$ Marks$)$

Using relevant examples, critically discuss the concept of wholesaling in contemporary times.

QUESTION $7$

$(20$ Marks$)$

Assume that you are a marketing critic concerned with driving positive changes in marketing practices. Critically

discusses your concerns around the practice of marketing. Use relevant examples