QUESTION $4$

$(20$ Marks$)$

You work for a clothing company whose target market is teenage girls. The company has decided to change its branding to be more peppy. As a result, the current website needs to be revamped. Construct a WBS for your project with the information provided.

WBS name: Website design

Level $1$:

Revamp website design

Level $2$:

Revamp brand guidelines $($Complete$)$

$2$ Create messaging framework $($Complete$)$

Redesign logo $($In progress$)$

Add new photography $($Open$)$

Level $3$:

Revamp brand guidelines

Brand colours$-$Kat Mooney

Brand mood board$-$Kat Mooney

Design UX$-$Ray Brooks

Ensure fair contrast between text and background.

Create messaging framework

Headline$-$Daniela Vargas

Mission statement$-$Daniela Vargas

Language guidelines$-$Daniela Vargas

Redesign logo

Sketch$-$Kabir Madan

Mock$-$ups$-$Kat Mooney

Adjust where necessary.

Final designs$-$Kat Mooney

Add new photography

Photoshoot$-$Kabir Madan

Photo selection

Photo edits$-$Kat Mooney

Final selections$-$Kabir Madan