Question: Question 4 2 . 5 p t s As Apple selects media for its marketing communication efforts, all of the following media would be considered

Question 4
2.5pts
As Apple selects media for its marketing communication efforts, all of the following media would be considered Apple's "owned" media (that is, NOT "paid" or "earned" media), EXCEPT:
Apple retail stores
Video advertisements showcasing the latest iPhone that run ahead of YouTube videos.
Apple's website
Apple's Instagram account
Apple's print materials (e.g., signage) that are given to retailers (Target, Best Buy) that are selling the product
Question 4 2.5pts As Apple selects media for its marketing communication

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