Question: Question 4 ( 2 points ) Amanda Ward, MSU graduate, works for Pure Michigan ( state of Michigan ) as a market researcher. She is
Question points
Amanda Ward, MSU graduate, works for Pure Michigan state of Michigan as a market researcher. She is conducting a study to identify market segments based on distances traveled and activities of people on vacations. What type of segmentation is Amanda using?
Random.
Behavioristic.
Company specific.
BtoB
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