Question: Question 4 ( 2 points ) Customer - based brand equity occurs when the consumer displays what? a high familiarity with the brand strong associations

Question 4(2 points)
Customer-based brand equity occurs when the consumer displays what?
a high familiarity with the brand
strong associations with the brand
both 1&2 are correct
neither 1 nor 2 are correct
Question 4(2 points) Customer-based brand equity occurs when the consumer displays

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