Question: Question 4 ( 2 points ) Regarding specialty products, which of the following is true? Branding does not play an important role in purchasing specialty
Question points
Regarding specialty products, which of the following is true?
Branding does not play an important role in purchasing specialty products.
It is a customer's willingness to search for it that makes it a specialty product.
Shopping for a specialty product involves much comparing of products.
It is the extent of searching the customer must do that makes it a specialty product.
All of the answers are correct.
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