Question 4 (20) CASE STUDY Read the case study below and then answer the questions that follow. Fhatuwani Manyane owns a manufacturing business producing a unique alarm/immobilise system that has revolutionised protecting motor vehicles from theft and highjacking. His product is still unique but he realises that competitors will copy it quickly. The product is patented in South Africa and internationally under the tradename "Tarantula". To maximise his current competitive advantage, he must ensure he prices and brands his product correctly. He is not sure of the difference are between a brand name, brandmark, trademark and service mark, and asks your advice on how to price and brand his product correctly. Source: Adapted from SEDA 2019 4.1 Explain the seven most common pricing strategies. Do not exceed two sentences per strategy. (14) 4.2 State the six rules that you should follow when branding a product. (6)