Question 4. (22 marks) One useful way to understand IMC in context is to reflect on our own experiences as consumers and how the companies we interact with and buy from use IMC tools to persuade us and achieve their objectives. Think about a time recently when you made a significant purchase online, via a website. Q4 Part A (10 marks) What brand did you purchase from? Describe their main value proposition as you see it, as well as the brand image associations that is the key attributes and benefits you associate with this brand. How did you come to form these brand image associations in your mind? How did the brand's marketing communications shape this process? Please type your response below. 24 Part B (4 marks) Which of Cialdini's 6 Weapons of Influence did the brand use to persuade/cause you to make this purchase? How did they do this, and why did it work in this context? Please type your response below. Q4 Part C(8 marks) Every time you go to a company's website, and every time you buy something from them online, you provide various kinds of identifiable personal data to them. From the online purchase you made (and discussed in Part A), describe what forms of data the company now has about you, and the various ways they might use this data to further target or engage with you in the future. Please type your response below