Question 4 (25) Read the case study on Uber. Example of resistance to change by Cyril Bouquet on https://www.iol.co.za/business-report/companies/uber-example-of-resistance-to-change- 1747187 According to the author of the case study, traditional taxi owners all over the world have struck against Uber. She provides three reasons for the resistance to change by traditional taxi drivers. 4.1 Discuss in your own words the reasons that the author gives for the resistance to change by the traditional taxi drivers. (4x3=12) Although there are various approaches to implementing change, three commonly used strategies are force change, educative change and rational or self-interest change (David & David, 2017:339) 4.2 4.3 Outline the three strategies to manage change explained by David & David. (6) In your opinion, which strategy will be the most appropriate to bring about change in the traditional taxi industry? Explain why the strategy you choose should eliminate the resistance of traditional taxi drivers. (3) Question 4 (25) Read the case study on Uber. Example of resistance to change by Cyril Bouquet on https://www.iol.co.za/business-report/companies/uber-example-of-resistance-to-change- 1747187 According to the author of the case study, traditional taxi owners all over the world have struck against Uber. She provides three reasons for the resistance to change by traditional taxi drivers. 4.1 Discuss in your own words the reasons that the author gives for the resistance to change by the traditional taxi drivers. (4x3=12) Although there are various approaches to implementing change, three commonly used strategies are force change, educative change and rational or self-interest change (David & David, 2017:339) 4.2 4.3 Outline the three strategies to manage change explained by David & David. (6) In your opinion, which strategy will be the most appropriate to bring about change in the traditional taxi industry? Explain why the strategy you choose should eliminate the resistance of traditional taxi drivers. (3)