Question $43(2$ points$)$

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The difference between advertising and publicity is that advertising is

A$)$ more effective in reaching consumers.

B$)$ almost always used in conjunction with consumer satisfaction surveys.

C$)$ a paid form of marketing communication.

D$)$ designed to remind consumers, while publicity is used to persuade consumers.

E$)$ designed for very targeted audiences, while publicity reaches mass audie

Question $44(2$ points$)$

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Persuasive advertising is often used when competition

A$)$ is nonexistent.

B$)$ is cooperating.

C$)$ is most intense.

D$)$ is declining.

E$)$ is ineffective.