Question $43$

$2$ pts

Sally is a cellist in a string quartet. She buys products such as rosin and top$-$of$-$the line strings for her cello online from a purveyor of products for musical instruments. The online vendor has given Sally's information to other online suppliers. Now, Sally has received online notification about a new cello case that would fit her needs offered online by a German company. This example shows that

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the use of real$-$time big data has not provided new ways of reaching customers

Sally would be better off visiting the music store to fill her needs

the use of real$-$time big data has provided new ways of reaching customers

market segmentation offers fewer opportunities to market products