Question: Question 4 4 ( 1 point ) Saved Based on research conducted in many other geographic regions, a brand manager knows that the company's brand
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Based on research conducted in many other geographic regions, a brand manager knows that the company's brand is most often purchased by college and university students. The company is looking to expand geographically. When working to determine the size of the market in a Canadian geographic region in which the brand is not currently available, what should the brand manager do next?
search for colleges and universities online
access secondary research
hold focus groups on campuses
conduct online surveys through colleges and universities
conduct quantitative surveys on campuses
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