Question: Question 4 4 ( 2 points ) A firm would prefer an administered channel system to a corporate channel system for all the following reasons
Question points
A firm would prefer an administered channel system to a corporate channel system for all the following reasons except that
A managing all manufacturing, wholesaling, and retailing functions in a channel is too challenging.
B administered channel systems are more costly to operate than corporate
systems.
C corporate channel systems offer more control over marketing activities than administered systems.
D administered channel systems offer good enough channel cooperation for the firms' distribution needs.
E administered channel systems have some of the same benefits of corporate channel systems but without the expense.
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