Question: Question 4 4 ( 2 points ) To reduce potential cognitive dissonance, a retailer should offer consumers money - back guarantee privileges train salespeople to
Question points
To reduce potential cognitive dissonance, a retailer should
offer consumers moneyback guarantee privileges
train salespeople to overstate a product's relative attributes in their sales presentation
price each service as a separate component; this allows consumers to pay for only the services they desire
pay careful attention to store atmosphere
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