Question: Question 4 5 0 . 5 p t s In class we looked at the Joe Camel case study. Old Joe successfully sold Joe Camel

Question 45
0.5pts
In class we looked at the Joe Camel case study. Old Joe successfully sold Joe Camel cigarettes, but he severely damaged the reputation of R.J. Reynolds. This is an example of:
The fickle nature of public opinion
What can go wrong if PR and marketing don't work together
The power of an appealing spokesperson
The importance of understanding your audience
Question 45 0.5pts In class we looked at the Joe Camel

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