Question $45(1\mathrm{.}5$ points$)$

How do you search for internal information?

Question $45$ options:

From the internal source of the firms

From one's own memory

From the primary data from the government

From the internal insights from other consumer reviews

Question $46(1$ point$)$

You search consumption$-$related information externally $($vs$.$ internally$)$ more when...

Question $46$ options:

When you have more knowledge about the product

When you have more experience with the product

The risk associated with the product is low

When you have a high level of interest

Question $47(1\mathrm{.}5$ points$)$

Which of the following statements about belief and attitudes is false?

Question $47$ options:

Attitudes influence behavior and vice versa: behavior does influence attitudes.

Strong attitudes usually have high evaluative$-$cognitive consistency.

Attitudes include one's preferences, purchase intentions, and emotions.

"A low dose of aspirin might prevent a heart attack, but I would never consume it since it might cause a bleeding." This is an example of belief.

Question $48(1\mathrm{.}5$ points$)$

Apple products enjoy a high brand recognition across various demographics. Most consumer think Apple products are also durable, credible, and reliable. People judge favorably on one key attribute of product or brand and generalized it to other attributes. Apple may be the recipient of $\_\_\_\_\_\_\_$ effect.

Question $48$ options:

Halo

Expectancy$-$value

Positive association

Devil

Question $49(1$ point$)$

Every time Kirk shops for wine, he chooses which brand to purchase based on the price, believing there is a positive association between the price and quality. Kirk is using what type of heuristic?

Question $49$ options:

Price$-$quality heuristic

Simulation heuristic

Rationalization heuristic

Systematic heuristic

Question $50(2$ points$)$

On the day of Korean $\_\_\_\_\_\_\_,$ all flights are canceled, and most middle$/$high schools are closed. The stock market opens an hour later on this day, and most businesses have a one to two$-$hour delay. The collective participation extends beyond institutional or governmental levels, as average consumers and civilians heavily engage. This ritual is practiced and repeated by members of Korean society over time.

Question $50$ options:

Military drill

Presidential election

Independence day

University entrance exam