Question $45$

$2$ points

When introducing a new vehicle targeted to the under$-30$ population, Toyota used several different methods of communication. First, Toyota conducted focus group research among members of its target market. Next, a television campaign was launched with commercials introducing the new vehicle. Toyota also placed ads in magazines that were targeted to the under$-30$ age group, and used drive$-$by billboards in the large cities near the nightclub areas. Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month they were available. The trips would be an example of $q,$ marketing, while the TV commercials described above would be an example of $q,$ marketing.

la$.$ pull; push

b$.$ pull; sales promotion

c$.$ personal selling; push

d$.$ pull; feedback

e$.$ push; pull