Question $47(2$ points$)$

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After the advertiser has decided on the message, type of ad$,$ and appeal, its attention now shifts to

A$)$ logistical support.

B$)$ new product development.

C$)$ advertising assessment.

D$)$ determining why they should advertise.

E$)$ creation of the advertisement.

Question $48(2$ points$)$

Listen

$$ in a marketing channel exists when one firm has the means or ability to dictate the actions of another member at a different level of distribution.

A$)$ Capacity

B$)$ Authority

C$)$ Power

D$)$ Efficiency

E$)$ Ability