Question $47(6$ points$)$

Customer Attitude Formation and Attitude Change $($Fishbein Model$).(6$ points$)$

Assume that there are three local restaurants in the consideration set: R$1,$ R$2,$ and R$3.$

Here is information regarding customer's restaurant evaluation criteria $($attribute$)$ and rating for each of the three restaurants along each of the evaluation criteria $($attribute$).$ Rating scale for how important of each of the evaluation criteria $($attribute$)$ when people choose restaurant is from $-3($least important$)$ to $+3($most important$).$ Rating scale for each of the three restaurants along each of the evaluation criteria $($attribute$)$ is frem $-3($worst$)$ to $+3($best$)$:

$\backslash$table$[[\backslash$table$[[$Attribute$],[($evaluation$],[$criteria$)]],$R$1,$R$2,$R$3,\backslash$table$[[$Evaluation of$],[$each of the$],[$attributes$]]],[$Price$,2,2,1,3],[$Convenience$,1,-3,-1,2]]$