Question: Question 4: -a. Explain the factors that promote effective and creative advertising. Discuss the different levels of impressions made by advertising. -b. Describe the features

Question 4:

-a. Explain the factors that promote effective and creative advertising. Discuss the different levels of impressions made by advertising.

-b. Describe the features of a creative brief. Discuss the concept of means-ends chains and their role in advertising strategy.

-c. Discuss the MECCAS model, laddering techniques, and their role in guiding message formulation.

-d. Explain alternative creative styles of advertising messages. Discuss the role of corporate image and issue advertising.

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