Question: Question 4 (a) Licensing propriety technology to foreign competitors is the best way to give up a firm's competitive advantage. Discuss. (50 marks) (b) Discuss

Question 4 (a) Licensing propriety technology to foreign competitors is the best way to give up a firm's competitive advantage. Discuss. (50 marks) (b) Discuss the pressures for cost reductions and entry mode and take appropriate examples. (50 marks) Question 5 (a) What are the main advantages and disadvantages of the ethnocentric, polycentric, and geocentric approaches to staffing policy? When is each approach appropriate? (50 marks) (b) Why is diversity good for an international business? What actions can a company take to foster greater diversity? Take examples to illustrate your discussion. (50 marks)

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