Question: question 4 (a) Licensing propriety technology to foreign competitors is the best way to give up a firm's competitive advantage. Discuss. (50 marks) (b) Discuss

question 4 (a) Licensing propriety technology to foreign competitors is the best way to give up a firm's competitive advantage. Discuss. (50 marks) (b) Discuss the pressures for cost reductions and entry mode and take appropriate examples. (50 marks)

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