Question: QUESTION 4 a) Since Services are intangible, they cannot be branded, and since services cannot be branded, service firms cannot charge higher price for their

QUESTION 4

a) Since Services are intangible, they cannot be branded, and since services cannot be branded, service firms cannot charge higher price for their services. Do you agree with this statement? Justify your answer. [5 marks]

b) When is price segmentation effective? [4 marks]

c) What factors contribute to buyers perception of value? Discuss. [8 marks]

d) Should self-service always be rewarded with lower prices? Please explain.

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