Question: Question 4: Advanced Linear Programming Taylor Services wants to advertise its services to at least 100000 customers next week. For that, it can place advertisements

 Question 4: Advanced Linear Programming Taylor Services wants to advertise its

Question 4: Advanced Linear Programming Taylor Services wants to advertise its services to at least 100000 customers next week. For that, it can place advertisements in different mediums. The company is considering running an advertisement on Hulu, a 5 second advertisement on YouTube, a 15 second advertisement on YouTube, and an advertisement on Instagram. The audience reach per ad, the cost per ad, and the maximum ads in each medium possible is shown in the table below. The company wants to run at least 5 ads on YouTube and wants to run at least 3 ads on Instagram. a) Implement the linear program in Excel. b) How many ads should the company run in each medium? c) What is the minimum cost for this ad campaign

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