Question: QUESTION 4 Answer Q4 and Q5 using the positioning map below: Refreshing Youthful Easy to drink 1.0 - Smooth Well known Availability (outh Water Availability

QUESTION 4 Answer Q4 and Q5 using the positioning

QUESTION 4 Answer Q4 and Q5 using the positioning map below: Refreshing Youthful Easy to drink 1.0 - Smooth Well known Availability (outh Water Availability (Store) Hame party dink Haneken Coronita Night club 0.5 - To be seen Price International Shere at home Everyday/Home Expensive Sophisticated Premium Family 0.0- Mahou San Miguel Cruzcampo Carsberg Est ita With food Bud Amstel Value National -0.5 - Voll Damm Market share Bitter -1.0 - -1.0 -0.5 0.0 os 1.0 Q4. Rank these brands with regard to their perceived "value": Heineken, Bud, Estrella, Cruzcampo, and Coronita (SHOW YOUR WORK) QUESTION 5 Would you reposition MAHOU? If yes, why, where, and how. If not, why not

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