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Social media allow consumers to become engaged with a brand at perhaps a deeper and broader level than ever before.

a$.$ False

b$.$ True

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A sub$-$brand strategy involves a corporate umbrella or company brand name.

a$.$ True

b$.$ False

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The rationale behind place advertising is that marketers are better off reaching people where they work, play, and shop.

a$.$ True

b$.$ False

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