Question: Question 4. Answer the following questions based on the graph below: Explain how yearly sales for a particular brand are calculated. Provide a definition for

Question 4.

Answer the following questions based on the graph below:

Question 4. Answer the following questions based

  1. Explain how yearly sales for a particular brand are calculated.
  2. Provide a definition for the yearly %ACV, Distribution of a brand.
  3. What does this graph imply about the relationship between sales with distribution? Explain.
  4. Does this graph imply anything about whether the effectiveness of non-distribution activities by some brands is superior to that of others? Explain.

US Yearly Sales vs. %ACV (by Brand) $140 ) $120 B $100 D $80 (Millions) E $60 $40 $20 F $0 65% 70% 75% 80% 85% 90% 95% 100%

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