Question 4 As described in the case study, reverse innovation can lead to market disruption. What steps could P&G take to prevent a decrease of its U.S. market share through the introduction of simpler and less expensive razors by its competitors?

instruction:-

Although based on research of actual events, organizations and/or individuals, this case study is not intended to serve as an endorsement, source of primary data or illustration of effective or ineffective management. It is meant to support learning.

Sources:- Berner, Gabriela, Jade Chang, Marina Dunaeva, and Leonardo Scamazzo. "Sharp Focus." Business Today. April 13, 2014, accessed February 1, 2017. www.businesstoday.in/magazine/lbs-case-study/gillette-innovated-improved-its-market-share-inindia/story/204517.html. Chendurkar, Sachin. "Gillette Guard Dance TV Commercial." YouTube. October 6, 2010, accessed February 1, 2017. www.youtube.com/watch?v=uffvu0aztAA. "Gillette Guard: Providing a Better Shave for More Than a Billion Men." P&G 2011 Annual Report. Accessed February 1, 2017. annualreport.pg.com/annualreport2011/innovating/gillette.shtml. Govindarajan, Vijay. "P&G Innovates on Razor-Thin Margins." Harvard Business Review. April 16, 2012, accessed February 1, 2017. hbr.org/2012/04/how-pg-innovates-on-razor-thin. Govindarajan, Vijay. "The $2,000 Car." Harvard Business Review. March 12, 2012, accessed February 1, 2017. hbr.org/2012/03/the-2000-car. Isidore, Chris. "P&G to Buy Gillette for $57B." CNN/Money. January 28, 2005, accessed February 1, 2017. money.cnn.com/2005/01/28/news/fortune500/pg_gillette. "King C. Gillette." Wikipedia. Accessed February 1, 2017. en.wikipedia.org/wiki/King_Camp_Gillette. Moran, John R. "Can Gillette Disrupt Itself?" Rampant Innovation. September 21, 2011, accessed February 1, 2017. rampantinnovation.com/2011/09/21/can-gillette-disrupt-itself.

This question is from Meeting India's Needs Through Reverse Innovation case study. instruction and sources are provided by the professor.