Question: Question 4 Describe the decision - making process for the purchase of pads and the different purchasing influencers. How does each influencer of the decision

Question 4
Describe the decision-making process for the purchase of pads and the different purchasing influencers. How does each influencer of the decision-making unit view the value of the pads?
Question 5
Propose a marketing program, specifically price and which of the segments/purchase influencers you would target. Be sure to answer the following questions as part of your proposal:
How big is the market?
What sales level would you project?

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