Question $4$

Echo Air Company $($EAC$)$

Echo Air Co$.$ is a well$-$known establishment in the airline business. It is currently one of the top firms in the industry. The company

prides itself on good customer service and being concerned with the broader societal good. EAC management is not only concerned

with doing things right, but also with doing the right things. Many of their decisions reflect this philosophy. Initially, the company

had a problem with employees reporting their suspicions about unethical behavior to the press instead of to EAC management. As a

result, the company made sure its employees knew the firm's guidelines on fixing ethical issues. EAC also developed a code of

conduct based on standards that continue to be upheld within the company. Since the code of conduct has been put in place, there

have been fewer ethical violations.

Although employee salaries at EAC are not as high as those at competing firms, the company experiences very low employee

turnover. The firm has created a corporate culture that not only makes its employees want to stay, but that also results in higher

profits. If EAC can maintain the relationship it has built with its employees and customers, it will have little difficulty keeping up its

remarkable success.

Refer to Echo Air Company. EAC's creation of its code of conduct demonstrated its application of moral standards to business

situations, which is also known as

moral responsibility.

social consciousness.

C social responsibility.

$($D$)$ moral consciousness.

business ethics.