QUESTION 4

1. E-marketplace is another name for:

   	A.	B2B exchanges
   	B.	online private exchanges
   	C.	e-hubs
   	D.	All of the answers are other names for e-marketplaces
   	E.	online independent trading communities

2 points

QUESTION 5

1. An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the needs in the hierarchy of needs?

   	A.	Personal needs
   	B.	Social needs
   	C.	Physiological needs
   	D.	Self actualization needs
   	E.	Safety needs

2 points

QUESTION 6

1. Scandinavian Airlines System recently announced the purchase of 35 Boeing 737-600 airliners, with the option to buy another 35 for a total of $2.4 billion. SAS called Boeing "a professional and solid supplier." Deliveries have begun and will continue for some years to come. This arrangement between Boeing and SAS is an example of:

   	A.	a tying arrangement
   	B.	a long-term buyer-seller relationship
   	C.	review marketing
   	D.	reciprocity
   	E.	exclusive dealing

2 points

QUESTION 7

1. Ethics are the:

   	A.	laws of society that define a person's beliefs and behaviors.
   	B.	moral principles and values that govern the actions and decisions of an individual or group.
   	C.	universal laws of man that go beyond individual beliefs of nations or religions.
   	D.	social norms of a nation, community, or family.
   	E.	religious tenets of the country or ethnic region you live in.