Question: Question 4 Explain how the SOSTAC model (Smith, 2014) can be used by a digital start-up as it prepares to launch its digital marketing operations

Question 4 Explain how the SOSTAC model (Smith,

Question 4 Explain how the SOSTAC model (Smith, 2014) can be used by a digital start-up as it prepares to launch its digital marketing operations in support of a new business to consumer product or service. [50 marks]

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