Question: Question 4 Needs Grading Identify and explain the term that is most closely associated with the statement: attributes or benefits consumers strongly associate with a

Question 4 Needs Grading Identify and explain the

Question 4 Needs Grading Identify and explain the term that is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? Needs Grading Question 5 According to the VALS segmentation system which segment is defined as successful, sophisticated, active, "take-charge" people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale, niche-oriented products and services. Explain your answer. Show

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