QUESTION 4 research is particularly useful when we are interested in behaviors that consumers may not be aware of or are not willing to talk about. O Observation O Secondary Experimental Focus group Online survey QUESTION 5 is that the results will typically be available much faster than with other methods. One important benefit of Internet surveys O scanner-based research O experiments Omall-intercept studies ethnographic studies QUESTION 6 Primary data is typically more expensive to collect. However, one of the benefits of primary data is that it will be available as soon as the need for the data has been identified that it requires less effort than collecting secondary data that no experience is needed to collect this type of data O primary data is easier to explain to stakeholders than secondary data that this type of data is designed to address the marketer's specific research