QUESTION 4 Role taking is important in all interaction and is a key part of the selling process. Which of the following would George Herbert Mead, one of the founders of the field of symbolic interactionism, agree with: a. In the sales interaction the salesperson does not have to take the role of each customer. b. The customer has to, at least to a degree, take the role of the salesperson for the interaction to be continue smoothly. c. In H&M there is no time for interaction and role taking never occurs. In a store such as Supreme the attitude the salesperson conveys will differ from the attitude at Van Cleef & Arpels given the d. difference in merchandise being sold and the associations made by those who are shopping in these stores. e. Both b and d. QUESTION 5 In the May 3rd lecture on technology, innovation and sustainability there is a reference to a Vogue Business article. In that article it is stated that the use of blockchain "shows a change of mentality within the industry." Which of the following is false: a. A move toward shared governing principles could lead to greater transparency in the luxury industry. Even with blockchain luxury brands can control the type of information they release thus preventing full transparency while seeming to support it. Aura Blockchain Consortium gives every customer the ability to trace and track a product that they buy providing them with C. information on where all the materials were sourced, the cost of the raw materials, information about who made the product, where it was made, how much that person was paid and the percentage of the markup on that item. d. Aura Blockchain Consortium is only open to luxury brands. e. Both band c