Question: Question 4 : Strategic Alliance Management and Risk Mitigation Learning Objective: 7 . 4 & 7 . 5 - Discuss the potential dangers of the

Question

4

: Strategic Alliance Management and Risk Mitigation

Learning Objective:

7.4

7.5 -

Discuss the potential dangers of the Cannondale and OtterBox strategic alliance and propose measures to protect against these risks. How important is building an alliance management capability, and what steps should be taken to ensure this partnership's effective management and sustainability?

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