Question $4$

The consumer packaged goods industry is one with several large competitors, soaring raw

materials prices, and strong demands from powerful retailers for lower prices. As a result,

Colgate$-$Palmolive Co$.$ and Unilever Group, the makers of products such as Colgate toothpaste

and Ben & Jerry's ice cream respectively, both reduced their earnings forecasts. However,

Procter & Gamble, another consumer packaged goods company, did not. At P&G$,$ innovation is a

key attribute, which allowed the firm to update all $200$ of its brands and to develop products like

Crest Whitestrips that consumers crave. P&G also used its marketing know how to develop

unique product placements on television shows that highlight its brands. A SWOT analysis for

P&G would indicate that soaring raw materials prices are a

while the product

placement that features its brands on TV shows is a

weakness; threat

strength; weakness

opportunity; threat

threat: opportunity

opportunity; strength